About Us

Popular Shoe Mart is one of South India’s most enduring retail institutions, built on the vision of Sri Chukkapalli Pitchaiah, who recognized early that branded footwear retail would define the future of consumer buying behaviour. What began in 1962 as a single store founded on quality, trust, and disciplined retail execution has grown into a network of 155+ stores and a market-leading presence across multiple regions.

For more than six decades, the brand has operated on a simple principle: deliver reliable products at competitive prices while maintaining an uncompromising customer experience. This philosophy shaped the company’s early expansion and established Popular Shoe Mart as a benchmark in organized footwear retail, long before the concept became mainstream.

Today, the new generation of leadership continues that legacy with a modern retail approach. The focus is on aggressive expansion, digital transformation, and elevating customer experience at scale. All stores undergo continuous design upgrades to offer a clean, contemporary, and comfortable shopping environment. Technology-led initiatives such as loyalty programs, centralized systems, and data-driven assortment planning ensure a consistent experience across the entire network.

The brand portfolio has expanded to include multiple private labels alongside leading national and international footwear names, enabling a wider product offering for diverse customer needs. Every store is designed to deliver convenience, accessibility, and value—while staying rooted in the original vision that built the company.

Popular Shoe Mart also contributes to society through charitable initiatives, educational support, and community-driven activities, continuing a tradition of social responsibility that has been part of the organization since its inception.

As the business moves forward, the commitment is clear: preserve a legacy of trust while building a modern, scalable, experience-led retail powerhouse.